Core stats
- Fathom
- Simple cookieless pageviews. Fast, private, paid.
- Pulse
- Same idea: no tracking cookies, daily hash, no person profiles.
Compare
Pulse vs Fathom
Fathom is a clean privacy-friendly analytics product. Pulse is that job plus the event board, plus a banner for GA4, GTM or HubSpot when the site still needs them.
Clicks and forms
- Fathom
- Goals on URLs or events you fire yourself.
- Pulse
- Board: pick the button or form on the live site. No CSS homework.
Cookie bar / GTM / HubSpot
- Fathom
- Analytics only. Banner and tags stay a separate project.
- Pulse
- Optional bar in the same snippet. Extra scripts only on Accept.
Keep Google
- Fathom
- Not the point of Fathom.
- Pulse
- Same Pulse event can fan out to GA4 if a client still wants Google.
Funnels
- Fathom
- Goals. Enough for many brochure sites.
- Pulse
- Published board graph → conversion rate between nodes.
| Fathom | Pulse | |
|---|---|---|
| Core stats | Simple cookieless pageviews. Fast, private, paid. | Same idea: no tracking cookies, daily hash, no person profiles. |
| Clicks and forms | Goals on URLs or events you fire yourself. | Board: pick the button or form on the live site. No CSS homework. |
| Cookie bar / GTM / HubSpot | Analytics only. Banner and tags stay a separate project. | Optional bar in the same snippet. Extra scripts only on Accept. |
| Keep Google | Not the point of Fathom. | Same Pulse event can fan out to GA4 if a client still wants Google. |
| Funnels | Goals. Enough for many brochure sites. | Published board graph → conversion rate between nodes. |
Who should pick which
If you want a paid, minimal pageview tool and you already have a consent setup, Fathom is a good product. If you are tired of wiring form listeners and a second banner tool, Pulse is built for that mess.
Also see vs Simple Analytics, vs Plausible, and vs Google Analytics.